Learning Internet Marketing 108 – Content Sharing Sites
There are five critical steps to optimising your website’s position for search engine rankings. They are blogs, video online, social networking, social bookmarking, and content sharing sites.
The previous articles in article sharing sites this series have looked at the first four individual and group strategies to promote your business and to improve your search engine rankings organically. These include blogs, video online, social networking along with social bookmarking.
In this penultimate article in this series, we will discuss the last of the five critical steps; content sharing sites. This strategy is often described as the cornerstone of all the strategies that will accelerate the dissemination of the information from all the others to dramatically boost the rankings and presence of your website.
Content sharing sites are described as those sites that share a wide variety of information, and can include video, audio, text documents, PDFs; in fact anything with digital content.
There are many content sharing sites that do these things to varying degrees. They include, but are not limited to YouTube, Flukiest, Flickr, Scribd.com and Squidoo.
Content sharing can also take the form of written articles to share with others who are looking to learn from the Internet. Many expert authors and publishers use sites like EzineArticles to disseminate and share their writings with other people who have similar interests.
The content sharing site I’m currently using is Squidoo and it’s a site dedicated to making it easier for you to find useful and specialised information (called lenses) and all of the content is written by real people. Not only that but you can search sites and information as well as publish your own articles (lenses) for free.
Content Sharing as a Strategy
Huge numbers (in the hundreds of millions) of visitors and subscribers hit these pages every month. Some sites are more specialised than others depending on the content that individual sites allow to be uploaded.
Some sites predominantly have document uploads while others include video, audio and pictures in their various formats. Many of the top group of content sharing sites allow almost every imaginable type of digital upload including PDFs, spreadsheets, JPG, GIF, word documents as well as video and audio.
Often these sites can embed your documents in your blogs, Facebook, Twitter and other social media. To be totally effective in such diverse formats these sites must have large capacity storage areas to allow you to upload as much as you want.
Many sites also allow you to determine the access you wish to give to your guests. This way you can share your content with everyone and be in public access groups. Alternatively you can restrict access to only those specific groups or individuals you want to share your most valuable information with. This way you are totally in control.
You can also target specific groups with precise and detailed information. Once you have qualified your groups you can place them in very specific cohorts. Your most frequent and valued buyers can then receive more targeted information compared to that of less qualified customers or prospects.
All of these fantastic features provide the enormous benefit of providing target communications to qualified groups while dramatically improving your conversion rates. Not only that but this also enhances your credibility and improves your business reputation, which eventually increases traffic, conversion rates and your sales can dramatically increase by 10 fold or even more.